At Hospital Universitario Fundación Alcorcón

At Hospital Universitario Fundación Alcorcón

At HUFA’s Strategic Innovation Gateway: when innovation turns into action.

On November 21st, the Hospital Universitario Fundación Alcorcón stopped being just a hospital. For a few hours, it became a space where the real needs of patients and professionals met the technological capability required to turn them into solutions. A vibrant, collaborative, and honest environment where innovation wasn’t presented… it was practiced.

Amid this ecosystem, HEWEGO played an active role by addressing three key challenges for the future of digital health: intelligent patient support, professional assistance, and advanced health education.

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Challenge 1: A human-centered chatbot for colorectal cancer patients.

Supporting better means listening better. That’s why, in this challenge, we proposed the development of a 24/7 conversational chatbot designed for colorectal cancer patients and built with a deeply human-centered approach.

It’s not just about answering questions: it’s about reducing anxiety, improving understanding of the therapeutic process, and providing real emotional support in coordination with oncology nursing and psychosocial teams.

An assistant capable of clearly, empathetically, and personally explaining diagnoses, treatments, side effects, and wellness care.
A resource that can empower patients… and free up clinical time for what matters most: human care.

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Challenge 11: A virtual assistant for hospital staff.

Hospitals run on thousands of micro-tasks that consume time and energy. In this challenge, we proposed an AI-powered assistant, available 24/7, to resolve internal questions, procedures, doubts about corporate applications, and administrative processes.

A tool that lightens the bureaucratic load, boosts productivity, and gives professionals back something truly valuable: more time for patient care.

Challenge 14: Smart Health — Education, self-care, and personalized follow-up.

Health education is the first step toward patient autonomy. For this challenge, we proposed a digital platform similar to a “Patient School,” designed to provide verified information on conditions, treatments, and hospital pathways.

But that’s not all:
It includes content on healthy habits, online training modules, and the foundation for a future app to record medication, side effects, and clinical progress.

A solution that creates continuity beyond the consultation and builds a bridge between medical knowledge, self-care, and personalized follow-up.

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A meeting that opens doors.

In our meetings with the medical teams and hospital management, we felt something very clear: there is willingness, there is need, and there is fertile ground to build real projects.
The feedback was excellent, and we are already coordinating a follow-up meeting to move forward with an initial joint project.

What happened during this event was special because it didn’t stay on the surface. There was debate, challenge, refinement. And from that exchange emerged opportunities that can truly transform the experience of both patients and professionals.

At HEWEGO, we continue moving in the same direction.

We believe in a more human, more accessible, and more connected healthcare.
We believe in solutions that combine technology + clinical expertise + user experience.
And above all, we believe in collaboration as the engine of change.

HUFA’s Strategic Innovation Gateway reminded us that innovation doesn’t happen in isolation.
It happens when we work together.

The best solution for the health challenge

The best solution for the health challenge

Open innovation as a bridge between corporates and startups.  

Open innovation is key to connecting the challenges of large corporations with the agility and creativity of startups.
And last week, at the RETECH Innovation Forum organized by the Community of Madrid, we experienced it firsthand.

HEWEGO was selected as the best solution for the health challenge within the Digital Health Node of RETECH Madrid, an initiative that promotes collaboration between established companies and emerging projects with a transformative vision.

Our approach —translating scientific evidence into actionable steps, designing personalized wellbeing journeys, and humanizing technology— was recognized as a distinctive proposal in an environment where innovation and health go hand in hand.

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A recognition that drives us forward.

 

This milestone strengthens our mission: to make digital health reach people in a practical, approachable, and sustainable way.
Because beyond tools or technology, we believe that real change begins with how we accompany, listen to, and empower each person to take better care of themselves.

Special thanks to Ignacio Escolano @Platolimpio for the images provided.

Personal Touch at Infanta Sofía University Hospital

Personal Touch at Infanta Sofía University Hospital

Innovation with a Personal Touch at Infanta Sofía University Hospital.  

On September 26th, we had the opportunity to experience the Strategic Innovation Gateway first-hand at the Infanta Sofía University Hospital. It wasn’t just another event—it was a space where innovation became tangible and collaboration turned into the true driving force for the future.

HEWEGO at the heart of the experience.

Our colleagues Gonzalo Cámara and Daniel Ordax actively participated in the working groups, analyzing real use cases across different healthcare settings. We witnessed how artificial intelligence, collaboration, and personalized health are no longer promises of the future, but solutions already being applied today to improve the experience of both patients and professionals.

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From conversation to action.

The most inspiring part was seeing how a hospital can become a living ecosystem of innovation. Every idea shared, every prototype, and every proposal brought us closer to a healthcare system that is more human, more connected, and more efficient.

We want to give special thanks to Guillermo Ceñal Pérez and his team for opening this collaborative space, and to all the professionals, startups, and companies that joined us on this journey.

At HEWEGO, we believe innovation is built from lived experiences. This event proved that when visions align and efforts combine, healthcare transformation becomes unstoppable.

 

HEWEGO at RETECH Madrid

HEWEGO at RETECH Madrid

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Can a startup improve public health?  

Because digital health is not just about sensors, wearables, or apps.

Digital health starts with something more fundamental: how we connect with people, how we build sustainable habits, how we design learning experiences that truly stick.

HEWEGO has been selected to join the Digital Health Node of RETECH Madrid, and we see it as a great opportunity to keep doing what we do best:

  • Translating scientific evidence into clear language.
  • Turning knowledge into small, actionable steps.
  • Designing personalized, realistic… and human wellbeing journeys.

What matters is not the digital part — it’s what you do with it.

In the opening session, chaired by Miguel López-Valverde, the Regional Minister for Digitalization of the Community of Madrid, there was talk about opportunities, collaboration, and how to create impact through open innovation.

We’d like to add one more thought:
Digital health is not an end — it’s a means.
A means for more people to access tools that help them take better care of themselves.
A means for healthcare professionals to find allies who help them support without feeling overwhelmed.
A means for behavior change — those tough, lasting shifts — to find just the right push at just the right time.

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What comes next?

Collaborate. Listen. Co-create.

At HEWEGO, we bring to the table our experience designing health content for hospitals, insurance companies, and large organizations.
But above all, we bring our conviction that big changes start with small decisions.

And this decision —joining RETECH Madrid— is one of them.