Companies Already Know the Problems. The Challenge Is Changing the Outcomes.  

The Wellbeing Summit 2026, organized by INTRAMA, once again brought together some of the companies and professionals leading the conversation around workplace health and wellbeing. HEWEGO had the opportunity to attend alongside our colleagues from Athlon and share reflections on one of the key challenges organizations are currently facing.

Today, companies understand better than ever the impact that stress, sedentary lifestyles, emotional wellbeing, sleep quality, and musculoskeletal conditions have on both individuals and organizations. They also have more resources, tools, and programs than ever to address these challenges. However, the key question is no longer what to do, but how to ensure that these initiatives generate meaningful and lasting change.

One of the ideas that repeatedly emerged throughout the event was the gap that still exists between knowing and doing. Most people are aware of the basic recommendations for taking care of their health, yet turning that knowledge into long-term habits remains one of the biggest challenges.

Experience shows that information campaigns alone have limited impact. Real transformation happens when people have access to tools that help them better understand their situation, actively participate in their own wellbeing, and progress through small, achievable changes adapted to their reality. Health does not improve simply because we receive information; it improves when we are able to integrate that information into our daily lives.

Another clear trend highlighted during the Wellbeing Summit was the need to move beyond one-size-fits-all approaches and toward more personalized models. Every individual goes through different life stages and faces different challenges. Someone experiencing menopause does not have the same needs as someone trying to regain physical activity, manage hypertension, or improve emotional wellbeing.

At HEWEGO, we believe this is where one of the greatest opportunities for the future of health lies: helping people better understand what they are experiencing, develop the skills needed to take care of their health, and sustain meaningful behaviors over time.

Because the future of wellbeing will not depend on doing more activities. It will depend on making the right actions happen at the right time for each person.

Barcelona is no longer talking about the future of healthcare. It is trying to build it.

Over the last two days, Gonzalo Cámara, CEO of HEWEGO, has been participating in the Health Revolution Congress held at the Recinte Modernista de Sant Pau in Barcelona.

A symbolic place where the hospital of the past coexists with the conversations trying to define what healthcare will look like in the years ahead.

And if there is one thing the HRC is making clear, it is this:

– Digital health is no longer only about technology.
– It is about connecting innovation, healthcare systems and people in a way that truly works.

With nearly 2,000 international attendees, startups, hospitals, laboratories, investors and institutions, the Health Revolution Congress has become one of Europe’s leading spaces where innovation, collaboration and business in digital health come together.

But probably the most interesting part does not only happen on stage.

It happens in the meetings.
In the conversations between hospitals and companies.
In the debates where the sector is starting to talk less about the “future” and more about real implementation.

Because the big question is no longer what technology is coming next.

The real question is: How do we integrate that technology into real healthcare systems without losing the human component?

During the congress, there has been extensive discussion around artificial intelligence, automation, personalized medicine and predictive models.

But one of the most interesting reflections kept appearing between the lines:

– Patients still do not fully trust a diagnosis generated solely by AI without professional supervision.
– But at the same time, they increasingly trust healthcare professionals who use AI tools more than those who do not.

And that idea probably summarizes perfectly the moment digital health is currently experiencing.

AI is not being understood as a technology designed to replace healthcare professionals.

It is being understood as a tool to complement, strengthen and expand their capabilities.

And that completely changes the conversation.

During the HRC, Gonzalo Cámara held meetings with different laboratories and strategic players within the healthcare ecosystem, sharing a vision closely aligned with where the sector seems to be heading:

More participatory models, patient experience, continuity of care, adherence, personalization and tools capable of supporting people beyond the clinical moment.

In this context, HEWEGO was also selected as a finalist in the Health Revolution Awards within the Excellence in Pharma Innovation category.

Beyond the recognition itself, these kinds of spaces help validate something important:

The healthcare sector is beginning to focus on solutions capable of combining:

• TECHNOLOGY
• BEHAVIOUR
• EXPERIENCE
• AND HEALTH COMMUNICATION

And that is probably where an important part of the next healthcare transformation begins.

The next healthcare revolution will probably be far more human than it seems.

Healthcare is no longer looking only for technology. It is looking for solutions that fit into real life.

For years, much of healthcare innovation has focused on developing increasingly advanced technology.

But something is changing.

At the XIV National SEDISA Conference, held in Toledo, one idea kept appearing repeatedly throughout many conversations:

• The challenge is no longer just about innovating
• The real challenge is making innovation work within the real healthcare system.

And that completely changes the conversation.

Under the theme “Healthcare Management in the New Era: Strategy, Innovation and Technology”, nearly 2,000 professionals from across the healthcare ecosystem shared their vision on the future of management, artificial intelligence, data governance and organizational transformation.

But beyond technology, many conversations revolved around something much more complex:

• How to integrate real solutions into real healthcare structures.

Because healthcare innovation fails when it forces the system to adapt to it.
It succeeds when innovation understands how the system actually works.

One of the most valuable experiences for HEWEGO was participating in innovaRED Salud, a meeting designed to connect healthcare executives with innovative companies.

Beyond presenting a solution, it was an opportunity to listen to real needs, understand internal hospital processes and validate whether what we are building truly fits within the healthcare system.

And something especially relevant happened:

• With 100% of the hospitals we spoke with, we continued advancing afterwards in potential implementation and collaboration processes.

That is probably one of the most important validations a digital health company can receive.

Because when a solution connects with real problems, the conversation changes very quickly.

In this context, HEWEGO also participated in the roundtable held on April 15 together with Raúl López and Rodolfo Antuña, represented by Gonzalo Cámara.

After the session, Isabel Chacón summarized some of the key ideas that will shape the future relationship between healthcare systems and innovative companies:

• Understanding the real needs of healthcare organizations
• Having a clear roadmap
• Thinking about scalability
• Understanding hospital processes
• Designing a real access strategy
• Implementing innovation operationally
• And recognizing that data governance will become strategic

Ultimately, all these ideas pointed in the same direction:

Healthcare innovation needs less rhetoric and more real integration capability.