Health as a driver of social change.  

Last week we had the privilege of taking part in the latest semifinal of the Impact Social Cup, this time with the Health & Wellbeing Team, organized by Aticco and AticcoLab in Barcelona.

And it was no ordinary finale.
It was a crowning moment.

Eight semifinalist projects. All sharing a common goal: to improve people’s health and wellbeing through bold, thoughtful, and diverse approaches.
The level was outstanding.
And the jury, more than demanding: their questions reflected that this is not about impressing… it’s about building real solutions.

At HEWEGO we believe that innovation only has meaning if it serves people, which is why participating in initiatives like this excites and challenges us.

But what we take away from this day is not just inspiration—it’s community, closeness, a willingness to share, and an atmosphere that shows that when talent meets purpose, things happen.

Now the journey continues toward the grand final at Madrid Arena, where the best projects will face off in the Super Bowl of social innovation.

And yes… we’re heading there with the trunk full of ideas and our energy through the roof.